You can’t judge a book by its cover…

You can’t judge a book by its cover . . . I remember hearing that phrase as a kid and not really understanding what it meant. Being an avid reader, I have since learned how true it can be. In marketing we call it a hook. It is called a hook because a marketer will … Continued

Top 10 Myths That Trip Up First-Time Home Buyers

Top 10 Myths That Trip Up First-Time Home Buyers If you’re thinking about buying a home, you’ve probably received your share of advice from family and friends. Add to that the constant stream of TV shows, news segments, and social media posts that over-simplify the home buying process for easy entertainment. With so much information … Continued

What’s Your Home Actually Worth?

What’s Your Home Actually Worth? Discover What Buyers Will Pay in Today’s Market It’s easy to look up how much money you have in your savings account or the real-time value of your stock investments. But determining the dollar value of a home is trickier. As a seller, knowing your home’s worth helps you price … Continued

20 Years Ago…

20 years ago . . . As we walked up to the 3rd or 4th house I was showing my out of town client a couple of weekends ago, my eyes gravitated to the roof and the eaves. As she watched me, my client asked me what I was looking for as I walked up? … Continued

Who says “it Never Rains in Southern California?”. . .

Who says “it Never Rains in Southern California?” . . . When I was a kid, growing up in Downers Grove, Illinois I remember singing along with the 1973 song of the same name by Albert Hammond. The next line in that song goes “but girl, don’t they warn ya? It pours, man, it pours.” … Continued

Big Box, Little Box…

Big Box, Little Box . . . I have a love hate relationship with Amazon. They make it so easy to order almost anything and have it delivered directly to my house. Being an avid reader, I order a lot of books. A couple of months ago, I heard about a book that I thought … Continued

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